Meet Rue:

Write and send every email your store needs

• Brings back lost carts. Rue emails shoppers an hour after they leave checkout, then follows up the next day.
• Designs with your real products. Campaigns use your own product photos, offers, and brand style.
• Answers your inbox. She sorts Gmail or Outlook and drafts replies that send once you approve.

Rue, the Krev Email Manager, waving

Store email that never falls behind.

Rue keeps cart recovery, campaigns, and customer replies moving, so your email platform and your inbox stop waiting on you.

• Remembers your brand context.

  Rue uses your products, tone, offers, and Brand DNA so every email looks and sounds like your brand.

• Brings back the carts you lose.

  When shoppers leave checkout, Rue sends the reminder an hour later and the follow-up the next day.

• Writes in your customers' languages.

  Rue drafts campaigns and replies in every language you sell in, without losing your brand's tone.

• Delegates to the right agent.

  When an email needs new product images, Rue brings in Luna, and when a link points to a page that needs work, she hands it to Toshi.

Emails that bring shoppers back.

Rue studies real emails from brands like Gymshark, SKIMS, and Kitsch, then designs yours from your products. You preview every design, and no flow goes live until you approve it.

Gymshark

Happy birthday 🥳 🎉

Kitsch

$5 HAIR PERFUMES. I repeat. $5.

SKIMS

New Cotton Classics

Sol de Janeiro

Our first-ever candle collection ✨

Dr. Squatch

Up to 45% OFF starts NOW

MERIT

Your everyday skincare routine, simplified

Email that keeps working for you.

Rue takes the part of running a store that usually means a freelancer, a template, or your own evening in the inbox.

1. Carts come back. Shoppers who leave checkout get a reminder an hour later and a follow-up the next day.

2. Campaigns go out on time. Sales, launches, and restocks go out from your real products instead of waiting for a free afternoon.

3. An inbox under control. Customer questions get sorted and answered in your voice, and no reply sends until you approve it.

4. Works where you send. Klaviyo, Omnisend, Mailchimp, or HubSpot, or Krev sends for you when you have no platform.

Why brands use Rue when email keeps slipping.

Chat tools can help with ideas. Rue designs the emails, sends them from your email platform, and answers your customers once you approve.

Win back abandoned carts.

Rue sends the reminder an hour after checkout and the follow-up the next day, built around what was left behind.

Design with your real products.

Campaign emails use your own product photos, offers, and brand style, and you preview every design first.

Run your email platform.

Rue works in Klaviyo, Omnisend, Mailchimp, or HubSpot, and Krev sends for you when you have no platform yet.

Answer customers with approval.

She sorts your Gmail or Outlook inbox and drafts replies to customer questions that send once you approve.

Your email manager questions.

01 Which email platforms does Rue work with? Rue runs campaigns, flows, templates, and lists in Klaviyo, Omnisend, Mailchimp, and HubSpot. If you don't use one yet, Krev can send flows such as cart recovery for you.

02 Will Rue send emails without asking me? No. Flows go live with your approval, you preview every design, and replies to customers only send once you approve them.

03 Can Rue answer my customer emails? Yes. Connect Gmail or Outlook and Rue sorts what needs you, then drafts replies in your brand voice for you to approve.

04 What is an AI employee? An AI employee is a role-based assistant in Krev. Each one has a specific job, uses your brand and product context, and helps complete repeatable growth work without making you start from a blank chat.

05 How is this different from a normal AI chat? Krev is built around ecommerce work. Your agents can use products, brand context, creative history, and connected channels instead of only responding to one-off prompts.

06 How does the work stay tied to my brand? Each agent works from your products, brand context, past creative, and connected channel data, so the output starts from the same information your team would use.

07 Do I need all the agents? You can start with one agent and add the rest as your workflow grows.

08 What does Krev need from my brand? Start with your website, product images, or a few pieces of brand context. The more useful context you add, the easier it is for your agents to produce work that fits your brand.